Enabling Digital India
Technology has become a crucial cog in optimizing the lives of Indian citizens and the life cycles of Indian businesses. Our citizens are more dependent on IT with every passing day – there are over 650 million smartphone users and 950 million internet subscribers in our country as of mid-2024. In addition, initiatives like Make in India, Startup India, and Smart Cities have put technology at the forefront for entrepreneurs from all over the country who are looking to create the next Indian success story.
As a result, organizations of all sizes are increasingly looking at digital-led solutions when it comes to driving their growth. Yet, this increasing reliance on technology has also led to increased complexities for businesses:
- More cyberattacks: India has emerged as the second most targeted nation in terms of cyberattacks in the world, as per a recent report by CloudSEK. A single attack could have serious ramifications for organizations, including loss of revenue and irreparable loss of customer trust.
- More regulations: As cyberattacks continue to mount and the protection of customer data becomes more precarious, the Indian government has decided to counter this trend by introducing several regulations for different sectors. 2024 saw new frameworks in sectors like finance and telecom through the SEBI Cybersecurity & Cyber Resilience Framework(CSCRF) and Telecom Cyber Security Rules, respectively. In addition, the Digital Personal Data Protection Act (DPDPA) introduced in 2023 is expected to mandate full implementation for organizations sometime this year. Failure to comply with these regulations could lead to severe penalties.
- More transformation: Advanced digital technologies like cloud-native applications, AI and IoT are becoming essential tools for business transformation. In a scenario of such rapid innovation, late adopters could be left behind in the trail of their tech-forward competitors.
Therefore, considering the multi-faceted nature of the digital transformation driving India today, IT distributors in the country are playing an increasingly important and evolved role.
The Evolution of India’s IT Distribution
According to a recent whitepaper by IDC titled ‘The Future of Tech Distribution in India’, the IT product industry in the country was valued at $81.2 billion in 2024 – a sector consisting of solutions like enterprise infrastructure, personal computing devices and software fulfilling diverse roles from application development to cybersecurity.
84% of these hardware & software products go through the distribution channel, and that makes India’s IT distribution sector play an important role in its evolving landscape. Yet, for a sector experiencing such exponential growth, it is also one that sees itself at a crossroads. As the role of tech evolves, so does the role of IT distributors:
The industry has shifted from one with fixed models from a handful of distributors to a dynamic scenario driven by consumption-based models for both hardware & software, amplified through the emergence of new eMarketplaces and eLogistics providers. This has helped democratize technology by bringing it to all corners of India. While tier 1 cities hold 93% of IT infrastructure spending by holding a bulk of government and enterprise buyer concentration, regional and rural cities take up 66% of smart device spending. With increasing 5G adoption in those areas, mobile technologies could have a transformative effect there for aspiring businesses.
All of this has led to the emergence of value-added distributors (VADs) like us at iValue Group, that go beyond product distribution to become strategic partners driving tech adoption and innovation across sectors.
The Essential Link
Planning for the requirements of different organizations involves understanding a universal truth: there is no one-size-fits-all solution. Enterprises of different sizes in different sectors require tailored solutions relevant to their current and future business needs to successfully optimize their operations, and the new role of IT distributors provides the essential link in this chain:
For this chain to be successful, IT distributors have to consistently provide value to both sides of the spectrum.
Productive Ecosystems for Product Companies
The digital transformation in India has led to several tech behemoths making significant investments in India through diverse setups like R&D centers, data centers and innovation hubs. Yet, many of the global digital companies looking to stamp their authority in India lack the context behind its market complexities.
Partnering with VADs like iValue has several benefits for all the OEMs, SIs, and channel partners we work for:
- Many of these companies lack the local support and footprint to branch out in India. The Pan-India presence of VADs, like us, help ensure their offerings reach the right people.
- Most tech software needs complementary infrastructure and support to enable adoption and subsequently function smoothly. Our end-to-end approach ensures their applications are properly optimized in the Indian scenario.
- We also help our partners with coherent go-to-market strategies to gain a greater foothold in India’s vast enterprise landscape. In particular, our domain expertise and customer life-cycle adoption (CLCA) capabilities help partners to jump start their business growth and innovation in the region.
- Through our data-driven approach, the insights received from the real-world implementation of these products in our country help partners to continuously improve their offerings.
Bringing Value To Digital-Led Organizations
In today’s evolving environment, digital organizations need to fulfill a lot of IT requirements to run smoothly. However, in a country with severe skills shortages in emerging verticals like cybersecurity and AI, it is becoming increasingly difficult to maintain an effective in-house team. This is a primary reason why companies are outsourcing these aspects to solution providers like us, so that they can fully concentrate on what they do best with full confidence that we will handle all the rest.
To that end, iValue has assembled over 300+ ready-to-deploy solutions that have been tested & validated across real world environments for enterprises at various different stages of their life-cycle. In addition, we make it a point to add several relevant VASs to position ourselves as a strategic ally to these companies instead of a mere product distributor:
- Dedicated Account Management: Customers are provided with comprehensive after-sales support through a dedicated account management team that ensures adherence to all the SLAs agreed upon. They are just a call away when it comes to addressing any query you may have.
- Financing Options: As a company that has operated in India’s complex business environment for decades, we understand the need for flexible financing options to give businesses the best roadmap for achieving digital transformation.
- Efficiency Through Automation: As strategic partners, we understand that there are several tasks that can be streamlined using automation to optimize your business and give your practitioners freed up time to take on more high-level tasks. AI is extremely useful in tasks like classifying data and monitoring systems & endpoints for unusual behavior.
- Compliance Adherence: Our solution stacks are made to adhere to all IT-led regulations prescribed by the government. By choosing us as your partner, you can be assured that you are complying to all the regulations relevant to your industry.
- Ideal Environments: With the emergence of cloud, most people are rushing to go there without taking account of business realities. We provide hybrid solutions that optimize your cloud adoption process while benefiting from the systems you have established in the past. This makes it almost seamless for us to integrate our solution stacks with your existing infrastructure, and operates thereafter with the core tenet of choosing the ideal IT environment for each application.
- Holistic Security: Components of our security stacks have been hand-picked to work in unison to fortify your cybersecurity. Additionally, instead of managing these components disparately, we offer you a streamlined, unified look into your entire security posture.
The iValue Advantage
We at iValue are at the forefront of transforming the role of IT distributors in India from a volume-based to value-based industry. The key to optimizing the VASs we provide to our 6,000+ enterprise customers lies in our innovative processes that are incorporated across the board. Some of these include:
- A Centre of Excellence (CoE) that provides sandboxed spaces for enterprises to evaluate multi-OEM solution stacks in their own environment
- Our PASS (Performance, Availability, Scalability, Security) framework ensures that your digital apps are optimized for performance across diverse infrastructures
- Our curated solution stacks that are continuously improved upon using insights from successful implementations in different industries
Essentially, we can help take your business to new digital heights, irrespective of where you reside in our country. So, are you wondering which of our solution stacks works best for your business?
Schedule a demo today to see our curated stack solutions in action!
